ROAS & Break-Even ROAS Calculator
See if your ads actually make money: ROAS, break-even ROAS, max CPA, MER and monthly profit.
- ROAS and break-even ROAS
- Maximum CPA you can afford
- Profit or loss after ad spend
- MER (blended)
Tools
Free marketing calculators
Quick, honest calculators for the numbers that decide whether paid media makes money. Everything runs in your browser, in AED, with no sign-up. Built by the ScaleFieldLab performance team in Dubai.
- Free
- No sign-up
- Runs in your browser
Ad Budget Calculator (UAE)
Work backwards from a revenue or lead goal to the clicks, conversions and monthly ad budget you need.
- Recommended monthly and daily budget
- Clicks and conversions required
- Prospecting vs retargeting split
- Target CPA and projected ROAS
Start With the Question
Which one do you need?
- Are my ads actually making money?Enter order value, margin, spend and revenue. You get ROAS, break-even ROAS, max CPA and profit after ads.ROAS calculator
- How much should we spend next month?Work back from a revenue or lead target, with UAE presets for Meta, Google, TikTok, Snapchat and LinkedIn.Ad budget planner
- Why don’t Meta, Google and Shopify agree?Usually tracking: missing Conversions API, consent signals or deduplication. The glossary explains each in plain English.Attribution, explained
- Can someone check our setup properly?Ten working days, fixed fee: tracking, ad accounts, funnel and unit economics, with a 90-day plan you keep.Growth & Tracking Audit
Next step
Rather have someone run the numbers with you?
Book a free 30-minute intro call and we’ll talk through your numbers. For a full review of your accounts, tracking and margins, see our Growth & Tracking Audit.