Your website is your best salesperson, and the page AI assistants read to understand your business.
web: Web design and development agency in Dubai
Design & Build
What is Web Design & Development?
Web design and development is the planning, design and build of the websites and landing pages that turn visitors into customers, and ScaleFieldLab is a web design and development agency in Dubai building them for UAE brands. We design and ship fast, conversion-focused marketing sites, landing page systems and product experiences.
Your website is also the page AI assistants read to understand your business. Every build ships with clean tracking, structured data, strong Core Web Vitals and bilingual English and Arabic support with proper right-to-left layouts, so it ranks, gets cited and converts from launch day, and your team can edit it without a developer.
What We Measure
- Visitor-to-lead or sale conversion rate
- CVR
- Core Web Vitals target on mobile
- LCP <2.5s
- Organic traffic kept or grown post-launch
- Traffic
- Time for your team to publish a page
- Minutes
What’s Included
Inside our Web Design & Development service
- 01
UX and conversion strategy
Research, information architecture and wireframes built around what your buyers need to see before they enquire. We plan pages around questions, objections and proof, not around the org chart.
- 02
UI design and design system
Premium, brand-led and responsive design, delivered as a reusable design system of components, type and colour tokens, so every new page looks consistent and ships faster than the last one.
- 03
Development
Webflow or Framer for marketing sites your team edits often, Shopify for e-commerce, headless WordPress for content-heavy sites and Next.js for custom builds and products. We choose the platform that fits your team, not our habits.
- 04
Bilingual English and Arabic
Proper right-to-left layouts, Arabic typography, native Arabic copy and correct hreflang. Arabic pages are designed as first-class experiences for UAE and Saudi audiences, not mirrored afterthoughts or auto-translations.
- 05
Performance, SEO and GEO
Core Web Vitals targets of LCP under 2.5s, INP under 200ms and CLS under 0.1, plus semantic HTML, schema, sitemaps, AI crawler access and tracking validated before launch, so the site is findable from day one.
- 06
Landing pages and care plans
Landing page templates your marketing team can launch in minutes, plus hosting, updates, monitoring and ongoing conversion testing after launch, so the site keeps improving instead of slowly going stale.
Platforms and tools
- Figma
- Webflow
- Framer
- Shopify
- WordPress
- Next.js
- Vercel
- Cloudflare
- Google Tag Manager
Marketing websites from AED 25,000 · Two landing pages a month included from AED 15,000/month · Custom builds quoted Compare plans
How It Works
Our Web process
Step 1: Discover
Weeks 1–2. Stakeholder interviews, analytics and SEO review, competitor benchmarks and a sitemap. We agree scope, platform and success metrics before design starts.
Step 2: Design
Weeks 3–6. Wireframes, then high-fidelity designs and a design system in English and Arabic, reviewed with you in short, focused rounds rather than endless revisions.
Step 3: Build
Weeks 6–11. Development, CMS setup, integrations, content migration and tracking. You see a working staging site early and can review real pages every week.
Step 4: Launch & Optimise
Week 12 onward. Redirects, schema and tracking validated, then a monitored launch followed by ongoing conversion tests on the pages that matter most.
Related Work
See it in practice
Further Reading
Guides on Web Design & Development
FAQ
Web Design & Development questions, answered
Template-based sites in Dubai typically cost AED 5,000–15,000, and custom marketing websites AED 20,000–80,000 or more, depending on page count, languages, integrations and content. ScaleFieldLab marketing websites start from AED 25,000, and we quote a fixed price after a short discovery phase so there are no surprises mid-project.
Choose Webflow or Framer for marketing sites your team edits often, Shopify for e-commerce, WordPress for content-heavy sites that rely on complex plugins, and Next.js for custom products and web apps. The right choice depends on who will edit the site, which integrations you need and how fast pages must load.
Yes. We build proper right-to-left Arabic versions with native Arabic copy, Arabic typography and correct hreflang tags, not auto-translation plugins. Arabic pages are designed alongside the English ones, so layouts, forms and navigation work naturally for Arabic readers in the UAE and Saudi Arabia.
Not if the migration is planned properly. We crawl the old site, map every ranking URL to a redirect, keep content that already ranks, carry over structured data and tracking, and monitor Search Console closely after launch. Most traffic dips during migrations come from missed redirects, which is exactly what the plan prevents.
A focused landing page takes one to two weeks. A marketing website usually takes 8–12 weeks from discovery to launch, covering discovery, design, build and QA. Bilingual sites, e-commerce and complex integrations add time. We share a week-by-week plan at kickoff and a working staging site early in the build.
Get in touch
Let’s build your growth system
The ScaleFieldLab team
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