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ScaleFieldLab

Search is the one channel where buyers tell you what they want. Don’t pay for the wrong words.

google ads — PPC company in Dubai for Google Ads

Google Search, Performance Max, Shopping and YouTube for UAE brands, with Arabic keywords and sales fed back from your CRM.

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Search, PMax & Shopping

What is Google Ads & PPC?

PPC (pay-per-click) advertising means paying only when someone clicks your ad, and in the UAE that mostly means Google Ads: Search, Performance Max, Shopping and YouTube. ScaleFieldLab is a PPC company in Dubai that manages Google Ads for UAE and GCC brands, built around the searches that lead to revenue and the conversions your CRM can confirm.

Search captures demand that already exists, so the job is precision. We split brand from non-brand so you can see what is genuinely new business, run Arabic keywords with Arabic ads, and use Performance Max only where tracking and product feeds can support it. Smart Bidding learns from whatever you call a conversion, so we feed it qualified leads and sales, not every form fill.

Starts from
AED 15,000 / month + ad spend
Tracking fixed
Within 14 days
Commitment
3 months, then monthly
Best for
Businesses whose buyers search before they enquire or buy

Free 30-minute intro call. We reply within one business day.

Book a free intro callSee all pricing

Jargon on this page, defined:

Part of our wider service:

What We Measure

The numbers you’ll see every week

Targets are set with you in week two, once we’ve seen your data. We don’t quote results before then.

CPQL
Cost per qualified lead, confirmed in your CRM
ROAS
Return on ad spend for Shopping and PMax
Non-brand
Share of conversions from non-brand searches
Waste
Spend on irrelevant search terms, cut weekly

Is This For You?

Who it’s for, honestly

Google Ads & PPC works best when a few things are already true. Here’s how to tell before you book a call.

You’ll get the most from us if…

  • People search Google for what you sell, in English, Arabic or both
  • You can share CRM or order data so we can import what became revenue
  • You can hold a budget steady for three months while bidding learns
  • You want brand and non-brand results reported separately

We’re probably not the right fit if…

  • Hardly anyone searches for your product yet (Meta or TikTok will build demand faster)
  • You want ads switched on today without fixing tracking first
  • Your sector is restricted on Google and you don’t hold the licences to advertise

Not sure? Tell us where you are. If we’re not the right team, we’ll say so and point you to someone who is.

What’s Included

Inside our Google Ads & PPC service

Six things you get, what each one means in practice, and the tools we use to deliver them.

  • 01

    Account and search-term audit

    Search terms, structure, bidding and wasted spend reviewed.

    We read your search terms report line by line and check conversion actions, bidding, match types, location settings and policy status. Common leaks include broad match without negatives, and location settings that also reach people who are merely interested in the UAE.

  • 02

    Search in English and Arabic

    Brand and non-brand split, Arabic keywords with Arabic ads.

    Brand and non-brand campaigns are kept apart so brand searches don’t flatter the results. Arabic searches get Arabic keywords, ads and landing pages, including the spelling variants and transliterations people actually type.

  • 03

    Performance Max and Shopping

    Clean Merchant Center feeds, PMax with brand exclusions.

    For e-commerce, a Merchant Center feed with accurate titles, prices and stock, then Shopping or Performance Max. Brand exclusions stop PMax taking credit for searches you’d win anyway, and search themes and asset groups steer it towards the right buyers.

  • 04

    Enhanced and offline conversions

    CRM outcomes fed back so Smart Bidding learns from sales.

    Google Ads and GA4 tags with Consent Mode v2 and enhanced conversions, plus qualified leads or closed sales imported from your CRM. Google suggests judging Target CPA over 30 days with at least 30 conversions, so we choose goals that can reach that volume.

  • 05

    Landing pages

    Message-matched pages that load fast on mobile.

    A page for each intent, matching the words in the search and the ad, built to load quickly on mobile and tested continuously. A better page lowers cost per lead on every keyword at once.

  • 06

    Budget, bidding and reporting

    Weekly search-term reviews, budget moves and a plain note.

    Weekly search-term and negative keyword reviews, bid strategy checks and budget moved to the campaigns with the best cost per qualified lead or ROAS. Seasonal plans cover Ramadan, Eid, DSF and White Friday, when search behaviour and competition shift.

  • Runs on the tools you already use

    • Google Ads
    • Google Merchant Center
    • Google Tag Manager
    • GA4
    • YouTube
    • Microsoft Advertising
    • Looker Studio
    • HubSpot

Measurement First

How a conversion reaches the ad platforms

Ads only get smarter from the signals that arrive. Here’s the path a single lead or sale takes, where it leaks, and how server-side tracking recovers it.

Illustrative

Browser and server together. The server path recovers most of what the browser drops, adds hashed email and phone, and your CRM feeds real outcomes back.

Tracking setup
Offline conversionsVisitor actsForm, sale, WhatsAppConsent checkConsent Mode v2 · PDPLBrowser tagsPixel · Google tagBlockedAd-blockers, ITPServer-side GTMYour subdomainConversion APIsMeta CAPIGoogle ECTikTok APISnap CAPIYour CRMLeads from your formsLeadQualifiedWonAd platformsLearn from what arrives93%receivedevent_id: counted once1234

Signals reaching the platforms

93%

Event Match Quality

8.3/ 10 · Great

Browser + server duplicates

Matched by event_id, counted once

event_id: ord_10427

  • Browser signal (client-side)
  • Server signal (CAPI)
  • Offline conversion from CRM
  • Signal lost

Figures are illustrative. Real recovery depends on your audience’s browsers, devices and consent rates. We measure yours in the audit.

  1. 1. Consent comes first

    Consent Mode v2 and the UAE PDPL decide what can be sent, on both paths. Server-side isn’t a loophole: if someone says no, nothing that identifies them leaves your site.

  2. 2. The browser leaks

    Ad-blockers, Safari’s Intelligent Tracking Prevention and short cookie lifetimes drop a real share of pixel events before Meta or Google ever sees them.

  3. 3. The server fills the gap

    Your server-side GTM container sends the same event to each platform’s API, with hashed email or phone that lifts match quality. A shared event_id stops it being counted twice.

  4. 4. Your CRM closes the loop

    When a lead turns qualified or won, we send that back as an offline conversion. The platforms then optimise toward revenue, not just form fills.

How It Works

The first 90 days of Google Ads & PPC

  1. Step 1: Audit & Track

    Days 1–14. Account audit, conversion tracking rebuilt with enhanced conversions and Consent Mode, and CRM outcomes connected so Google learns from real business.

  2. Step 2: Rebuild

    Days 15–30. Brand and non-brand Search, Arabic ad groups, negative lists and, for e-commerce, a cleaned Merchant Center feed. Smart Bidding starts on a realistic target.

  3. Step 3: Test

    Days 31–60. Ad copy, landing pages and match types tested. Performance Max is added where tracking and volume support it, with brand exclusions on.

  4. Step 4: Scale

    Days 61–90. Budget moves to the campaigns with the best cost per qualified lead or ROAS, targets are tightened, and brand and non-brand are reported separately.

A Week With Us

A normal week, once we’re running

No monthly black box. Here’s what happens on your account in a typical week, and what lands in your inbox on Friday.

  1. Mon

    Spend check

    Pacing, cost per qualified lead and ROAS by campaign, with anomalies flagged.

  2. Tue

    Search terms

    Search terms read, new negatives added and new keyword ideas logged.

  3. Wed

    Tests

    Ad copy and landing page variants checked and rotated.

  4. Thu

    Budget moves

    Money shifts to the campaigns that pay back, with a line on why.

  5. Fri

    The weekly note

    Brand and non-brand results, what we changed and what’s next.

What It Costs

Google Ads & PPC pricing

Google Ads is managed inside a retainer for a flat monthly fee. Launch covers Google plus one other platform, and media is billed by Google to your own account.

  • Launch

    Starts here

    AED 15k/ month

    Google plus one other platform

  • Scale

    AED 30k/ month

    Google alongside up to 3 more platforms

  • Compound

    AED 55k/ month

    All platforms, unlimited test backlog

Prefer to start small?

Growth & Tracking Audit

AED 7,500 fixed

Your Google Ads account, search terms and conversion tracking reviewed in ten working days.

Find out more

Prices start from the figures shown and exclude 5% VAT. Ad spend is billed by the platforms directly to your accounts.

Compare every plan

Free Tools

Check your numbers before you call

The calculators we use when planning Google Ads & PPC work. No sign-up; everything runs in your browser.

Rules and docs this page relies on:

In Practice

Example engagements, start to finish

FAQ

Google Ads & PPC questions, answered

Get in touch

Let’s build your growth system

The ScaleFieldLab team

The ScaleFieldLab team

Replies within one business day

Tell us where you want to be in 12 months. We’ll show you what’s standing in the way and the first three moves to fix it. The first 30-minute intro call is free.

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