Search has split in two. Rank on Google, and be the brand the AI names in its answer.
search + ai: SEO & GEO agency in Dubai: rank on Google, get cited by AI
AI Search Visibility
What is SEO & GEO?
SEO and GEO in Dubai means making your brand rank on Google and get cited by AI assistants such as ChatGPT, Gemini, Perplexity and Google AI Overviews, and ScaleFieldLab is an SEO and GEO agency that does both for UAE and GCC brands. SEO gets your pages ranked. GEO (generative engine optimisation) gets your brand named inside AI answers.
Customers still search Google, but more and more they ask an assistant and get a shortlist back. We cover the technical foundations, content built to be extracted and quoted, structured data, and the reviews and third-party mentions AI engines trust, in English and Arabic, with native writers rather than machine translation.
What We Measure
- AI mention rate across tracked prompts
- Citations
- Priority commercial keywords, en & ar
- Rankings
- Organic and AI-referred, from GA4 and CRM
- Leads
- Core Web Vitals pass rate on key pages
- CWV
What’s Included
Inside our SEO & GEO service
- 01
Technical SEO
Crawlability, rendering, Core Web Vitals (LCP, INP, CLS), sitemaps, canonicals and en-AE / ar-AE hreflang. We fix the foundations first, because neither Google nor AI crawlers can cite a page they can't reach or render.
- 02
Keyword and prompt research
We map the Google queries your buyers type and the conversational prompts they ask AI assistants, then match each one to a page, a format and a clear answer your brand can own.
- 03
Answer-first content
Service pages, comparison pages, pillar guides and original data, written by specialists with the answer in the first lines. Fact-rich, well-structured content is what AI engines extract and quote.
- 04
Structured data and entity
Organization, LocalBusiness, Service, Article, Person, Breadcrumb and FAQ schema, plus consistent facts across your site, profiles and directories, so search engines and language models understand exactly who you are.
- 05
Local and Arabic SEO
Google Business Profile, Bing Places, Apple Business Connect, UAE directories and a reviews programme, plus native Arabic keyword research and transcreated content for a search market that is still far less competitive.
- 06
GEO, digital PR and tracking
AI crawler access, citation-worthy research assets, community and PR strategy, and monthly tracking of how often ChatGPT, Gemini, Perplexity, Copilot and AI Overviews mention and cite your brand across a fixed prompt set.
Platforms and tools
- Google Search Console
- GA4
- Ahrefs
- Semrush
- Screaming Frog
- Google Business Profile
- Bing Webmaster Tools
- PageSpeed Insights
- Schema Markup Validator
Included from the Scale plan at AED 30,000/month · Standalone AI Visibility Audit from AED 7,500 Compare plans
How It Works
Our SEO & GEO process
Step 1: Audit
Weeks 1–3. Technical, content and backlink audit, plus an AI visibility baseline across 50 tracked buyer prompts, so we know exactly where you rank and where you're invisible.
Step 2: Strategy
Week 4. A keyword and prompt map, content plan and entity plan, prioritised by commercial value and how winnable each term is in the UAE market.
Step 3: Build & Earn
Months 2–6. Technical fixes, new and refreshed pages, schema and research assets go live, while PR, reviews and partnerships earn the third-party mentions AI engines rely on.
Step 4: Measure
Monthly. We report rankings, AI mention and citation rate, and organic pipeline, then refresh priority content every quarter so it stays current and quotable.
Related Work
See it in practice
Further Reading
Guides on SEO & GEO
FAQ
SEO & GEO questions, answered
SEO optimises your pages to rank in search results. GEO, or generative engine optimisation, optimises your brand and content so AI assistants like ChatGPT, Gemini and Google AI Overviews mention and cite you in their answers. They share technical foundations, but GEO puts more weight on quotable facts, entity consistency and third-party mentions.
Make sure AI crawlers can access your site, then publish clear, factual pages that say what you do, where and for whom, with prices and proof. Earn reviews and mentions on directories, UAE media and communities, and keep your business details identical everywhere. We track your citation rate monthly across a fixed set of buyer prompts.
Expect early movement on long-tail and local terms in roughly 8–12 weeks, and meaningful rankings for competitive commercial terms in 6–12 months, depending on competition and your site's starting point. Technical fixes and Google Business Profile optimisation are usually the fastest wins. AI citations often follow once content and third-party mentions are in place.
It's cheap to add and useful for some AI tools, but no major AI engine has confirmed using llms.txt for rankings or citations. We add it as part of a technical build, but we don't sell it as a strategy. Crawler access, clear content, structured data and third-party mentions matter far more.
Yes. We run native Arabic keyword research and transcreate content rather than machine-translating it, with proper hreflang and right-to-left pages. Arabic search results in the UAE and Saudi Arabia are generally less competitive than English, and Google's AI Mode works in Arabic, which makes Arabic content a real opportunity for most brands.
Get in touch
Let’s build your growth system
The ScaleFieldLab team
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