What does a marketing audit in Dubai include?

Ours covers tracking and consent, ad accounts, funnel and landing pages, CRM data and unit economics. You receive a written report, a prioritised fix list and a 90-day plan in AED. It takes ten working days and costs AED 7,500, credited if you start a retainer within 60 days.

Do you need admin access to our accounts?

No. Read-only access is enough for the audit. We never need billing permissions, and everything stays in your name. If you later hire us, we request only the permissions each task needs.

What if the audit shows we don’t need an agency?

Then we’ll say so. The plan is written so your team, a freelancer or another agency can execute it. Some clients use the audit purely as an independent baseline before hiring in-house.

Is the audit fee refundable?

The fee isn’t refundable because the work is delivered in full, but it’s credited against your first retainer month if you start within 60 days.

Before you spend another dirham, find out what’s actually working.

audit — Growth and tracking audit for UAE brands

Find out what’s working, what’s leaking and what to do next, in ten working days. AED 7,500, fixed fee.

Book the Growth & Tracking Audit

Find out what’s working, what’s leaking and what to do next, in ten working days.

The Growth & Tracking Audit is a fixed-fee, ten-day review of your tracking, ad accounts, funnel and CRM. You get a clear answer to “what is actually working?”, a prioritised fix list and a 90-day plan in AED. It’s the lowest-risk way to see how we think before committing to a retainer, and everything we produce is yours to keep.

This is for you if…

You spend AED 20k+ a month on ads and aren’t sure which campaigns make money
Your platform numbers don’t match your store, CRM or bank account
You’re about to hire an agency or a head of growth and want an independent baseline
You’ve launched in the UAE or KSA and want the plan right before scaling spend

Deliverables

What you get

01
Tracking health report
What’s firing, what’s missing, what’s double-counted across GA4, GTM, pixels, CAPI and consent.
02
Funnel leak map
Where visitors and leads drop out, with the pages and steps costing you the most.
03
Ad account review
Structure, bidding, audiences and creative across Meta, Google, TikTok and Snapchat.
04
Unit economics model
CAC, AOV, payback and break-even ROAS, so targets are grounded in margin.
05
Channel mix recommendation
Where the next dirham should go, and what to stop funding.
06
90-day plan + fix list
Prioritised, effort-scored actions your team (or any agency) can execute.

Sample Pages

What the report looks like

Short, specific and written for the person who has to act on it. These are sample pages with made-up numbers, laid out the way your report will be.

Illustrative figures, not a client

ScaleFieldLab · Growth & Tracking Auditp. 1/3

Section 1 · Tracking health

Can we trust the numbers?

3 of 7 signals need fixing before any budget moves.

OKGA4 purchase eventFiring, values match orders
FixMeta Conversions APINot set up, browser pixel only
PartialGoogle Enhanced ConversionsOn, but email not hashed
FixConsent Mode v2Banner shown, signals not sent
OKTikTok Events APIDeduplicated by event_id
PartialCRM → ads offline conversionsManual CSV, monthly
OKUTM hygieneConsistent across paid

ScaleFieldLab · Growth & Tracking Auditp. 2/3

Section 2 · Funnel leak map

Where people drop out

Mobile checkout loses more than half of those who reach it.

Product page views41,200
Add to cart−62%
Checkout started−45%
Payment (mobile)−57%, biggest leak
Order confirmed3,290 orders

ScaleFieldLab · Growth & Tracking Auditp. 3/3

Section 6 · 90-day plan

What to do, in order

Ranked by impact against effort. S = days, M = a few weeks.

#	Action	Impact	Effort
1	Server-side Meta CAPI with event_id dedupe	High	S
2	Send Consent Mode v2 signals from the banner	High	S
3	Apple Pay and Tabby on mobile checkout	High	M
4	Cut two Performance Max campaigns under break-even	Med	S
5	Arabic landing page for KSA Snapchat traffic	Med	M

How it works

1Day 0Kickoff call and read-only access to your accounts
2Days 1–5Tracking, account and funnel analysis
3Days 6–8Economics model and channel recommendations
4Day 10Walkthrough call, written report and 90-day plan

Yours to keep, whatever you decide

The full written report and fix list
The 90-day plan with targets in AED
The unit economics model (spreadsheet)
A recording of the walkthrough call

What we need from you

Read-only access to ad accounts, GA4 and Tag Manager
CRM or store exports for the last 6–12 months
One hour with someone from sales or customer service
Your honest margins (under NDA if you prefer)

When it’s delivered, you choose what happens next

Option A
Run it yourselves
The fix list is written for your team: what to change, where, and how you’ll know it worked.
Option B
Hand it to anyone
Give the plan to a freelancer, a new hire or another agency. It doesn’t assume we’re doing the work.
Option C
Continue with us
Start a retainer within 60 days and the AED 7,500 comes off your first month. Week one is already done.

FAQ

Growth & Tracking Audit questions

Ours covers tracking and consent, ad accounts, funnel and landing pages, CRM data and unit economics. You receive a written report, a prioritised fix list and a 90-day plan in AED. It takes ten working days and costs AED 7,500, credited if you start a retainer within 60 days.
No. Read-only access is enough for the audit. We never need billing permissions, and everything stays in your name. If you later hire us, we request only the permissions each task needs.
Then we’ll say so. The plan is written so your team, a freelancer or another agency can execute it. Some clients use the audit purely as an independent baseline before hiring in-house.
The fee isn’t refundable because the work is delivered in full, but it’s credited against your first retainer month if you start within 60 days.

Get in touch

Let’s build your growth system

The ScaleFieldLab team

Replies within one business day

Tell us where you want to be in 12 months. We’ll show you what’s standing in the way and the first three moves to fix it. The first 30-minute intro call is free.

audit — Growth and tracking audit for UAE brands

This is for you if…

What you get

Tracking health report

Funnel leak map

Ad account review

Unit economics model

Channel mix recommendation

90-day plan + fix list