01
Channel strategy
One job per platform, based on where your buyers actually are.
Posting every day isn’t a strategy. Knowing what each channel is for is.
social media — Social media marketing company in Dubai
Instagram, TikTok, Snapchat and LinkedIn for UAE brands: Arabic-first content, community management and paid support tied to enquiries.
Book a free intro callContent & Community
What is Social Media Marketing?
Social media marketing is planning, creating and managing content on platforms such as Instagram, TikTok, Snapchat and LinkedIn, then putting paid support behind what works. ScaleFieldLab is a social media marketing company in Dubai that runs this for UAE and GCC brands in English and Arabic, and measures it on enquiries and sales as well as reach.
The platform mix here is not the one a London playbook assumes. Instagram and TikTok drive discovery in the UAE, Snapchat is a core channel in Saudi Arabia, LinkedIn carries B2B, and most conversations end up on WhatsApp. We give each channel one job, write Arabic as a first language rather than a translation, answer comments and DMs the same working day, and book only creators who hold a UAE Advertiser Permit.
- AED 30,000 / month (Scale)
- Within 30 days
- 3 months, then monthly
- Brands that want social to bring enquiries, not just followers
What We Measure
The numbers you’ll see every week
- Enquiries
- Reach
- Shares
- Reply time
Is This For You?
Who it’s for, honestly
Social Media Marketing works best when a few things are already true. Here’s how to tell before you book a call.
You’ll get the most from us if…
- You want social to produce enquiries and sales, and you’re willing to measure it
- Your customers expect native Arabic as well as English
- Someone on your side can approve content within two working days
- You have products, people or a place worth filming
We’re probably not the right fit if…
- You only need posts scheduled from a calendar you already have
- Follower count is the main number you want to grow
- You need replies around the clock from day one
What’s Included
Inside our Social Media Marketing service
Six things you get, what each one means in practice, and the tools we use to deliver them.
- 02
Arabic-first content
Native Arabic and English content, not translated captions.
- 03
Community management
Comments and DMs answered the same working day.
- 04
Creators and UGC
Permit-checked UAE and KSA creators, usage rights agreed upfront.
- 05
Paid amplification
The best organic posts get budget, judged on cost per result.
- 06
Reporting tied to enquiries
Tagged links, WhatsApp clicks and leads, not just likes.
Runs on the tools you already use
- TikTok
- Snapchat
- YouTube
- WhatsApp Business
- Meta Business Suite
- CapCut
- GA4
Full Funnel
From stranger to regular
Every stage asks a different question of the buyer, so it needs different channels, content and numbers. Pick a stage to see what changes.
Awareness: What the buyer is thinking
“I didn’t know I needed this.”
The goal
Get in front of the right people in the UAE and KSA before they start shopping, so you’re the name they remember when they do.
Where it happens
- TikTok
- Snapchat
- YouTube
- Meta
What works here
- Short vertical video, built to work with the sound off
- Creator and UGC content in Arabic and English
- Ramadan, Eid and Dubai Shopping Festival moments
- Posts that answer a real question, not just announce
Metrics that matter. Hover, focus or tap a metric for a one-line definition.
- Cost per mille. What 1,000 ad impressions cost you. The price of attention.
- Reach. How many unique people saw your ad at least once.
- Frequency. Average times each person saw it. Too low and they forget; too high and they tune out.
What we do here
- Build audiences around intent and place, like Dubai Marina renters or Riyadh founders, instead of broad demographics.
- Test six to ten new hooks a month in Arabic and English, and keep only the ones that hold attention.
- Cap frequency so people see you enough to remember you, not so often they scroll past on sight.
Consideration: What the buyer is thinking
“Okay, I’m interested. Why you and not the other three?”
The goal
Turn attention into a shortlist. Show you’re credible, answer the objections, and earn a proper visit or a conversation.
Where it happens
- Google Search
- YouTube
What works here
- Comparison and pricing pages, with AED prices up front where you can
- Case studies with real numbers and named outcomes
- Retargeting with testimonials, not the same ad again
- Short demos, walkthroughs and FAQs in Arabic
Metrics that matter. Hover, focus or tap a metric for a one-line definition.
- Click-through rate. Clicks divided by impressions. Is the message landing with the people who see it?
- Cost per click. What a single visit costs you, before anyone has converted.
- Engaged sessions. GA4 visits that last 10+ seconds, view 2+ pages or convert. Real interest, not bounces.
What we do here
- Retarget video viewers and site visitors with proof: reviews, results and answers to the questions they’re asking.
- Write the comparison, pricing and ‘how it works’ pages buyers actually search for.
- Make sure you show up in Google and in AI answers when someone asks for a provider in Dubai.
Conversion: What the buyer is thinking
“I’m ready. Please don’t make this hard.”
The goal
Make the yes easy: a fast page, a clear offer, and the channel people here prefer, which is very often WhatsApp.
Where it happens
- Google Ads
- Meta
- Snapchat
- TikTok
What works here
- Landing pages that load in under two seconds on mobile data
- Click-to-WhatsApp ads, answered by a person within minutes
- Clear AED offers, with Tabby or Tamara instalments where they fit
- Short forms: every field you remove usually lifts the rate
Metrics that matter. Hover, focus or tap a metric for a one-line definition.
- Conversion rate. Conversions divided by visits or clicks. How well the page turns interest into action.
- Cost per acquisition. Ad spend divided by conversions, whether that’s a lead, a booking or a sale.
- Return on ad spend. Revenue divided by spend. 4× means AED 4 back for every AED 1 in ads.
What we do here
- Fix tracking first: server-side and deduplicated, so the platforms optimise on real sales, not guesses.
- Test the page, the offer and the form, one change at a time, with a clear success metric.
- Route every lead into your CRM and WhatsApp inbox within seconds, so sales can call while it’s still warm.
Retention & Advocacy: What the buyer is thinking
“I bought. Was it worth it, and would I tell a friend?”
The goal
Keep customers coming back, and turn the happy ones into your cheapest channel: word of mouth, reviews and referrals.
Where it happens
- HubSpot
- Google reviews
What works here
- Onboarding and ‘how to get the most from it’ sequences
- Opt-in WhatsApp broadcasts that people are glad to get
- Referral and loyalty offers, timed around Ramadan and Eid
- Review requests on Google Maps at the right moment
Metrics that matter. Hover, focus or tap a metric for a one-line definition.
- Customer acquisition cost. All sales and marketing spend divided by new customers won.
- Lifetime value. The gross profit a customer brings over the whole relationship. Aim for at least 3× CAC.
- Repeat purchase rate. The share of customers who buy again within a set window, like 90 days.
- Net Promoter Score. Promoters minus detractors, from one question: would you recommend us to a friend?
What we do here
- Send CRM outcomes (qualified, won, repeat) back to the ad platforms, so they find more people like your best customers.
- Set up lifecycle messages by email and WhatsApp, with clear opt-in that respects the UAE PDPL.
- Track LTV to CAC by channel, so budget moves to where customers stay, not just where they first convert.
How It Works
The first 90 days of Social Media Marketing
Step 1: Audit & Listen
Days 1–14. Accounts, content, competitors and customer comments reviewed. We agree each platform’s job, the tone of voice in both languages and what success looks like.
Step 2: Plan the Calendar
Days 15–30. Content pillars, the first month’s calendar, a creator shortlist and a simple approval flow. The first new posts go live before day 30.
Step 3: Publish & Manage
Days 31–60. Regular publishing, same-day community management and the first paid tests on the strongest organic posts.
Step 4: Review & Refocus
Days 61–90. A full review of what drove enquiries and sales. Weak formats are dropped, winners become ads, and the next quarter is planned around Ramadan, DSF or White Friday.
A Week With Us
A normal week, once we’re running
No monthly black box. Here’s what happens on your account in a typical week, and what lands in your inbox on Friday.
- Mon
Calendar lock
- Tue
Shoot and edit
- Wed
Community
- Thu
Amplify
- Fri
The weekly note
What It Costs
Social Media Marketing pricing
Included in Scale and Compound, or scoped as a standalone programme. Creator fees, production days and paid amplification are billed separately and agreed upfront.
Launch
AED 15k
Scale
Starts hereAED 30k
Compound
AED 55k
Growth & Tracking Audit
AED 7,500 fixed
Free Tools
Check your numbers before you call
The calculators we use when planning Social Media Marketing work. No sign-up; everything runs in your browser.
In Practice
Example engagements, start to finish
Read before you decide: guides on Social Media Marketing
FAQ
Social Media Marketing questions, answered
Social media is part of our Scale plan from AED 30,000 a month, alongside paid media, SEO and tracking, or it can be scoped as a standalone programme after an intro call. The main cost drivers are the number of platforms, languages, video volume and community hours. If you only need posts scheduled, a freelancer will cost less, and that can be the right call.
Fewer than you think. Most consumer brands in the UAE need Instagram and TikTok, Snapchat matters if Saudi Arabia or younger nationals are a priority, and LinkedIn is the B2B channel. We pick two or three from your audience data and give each one a job, rather than posting the same thing everywhere.
Yes, in most cases. Since 1 February 2026 the UAE Media Council has required individuals who publish advertising content on social media, paid or unpaid, to hold an Advertiser Permit. Businesses promoting their own products on their own accounts are exempt. We check each creator’s permit before booking and recommend confirming the latest rules with the Council or your legal adviser.
Yes. Captions, scripts and creator briefs are written by native Arabic writers, in Gulf dialect or Modern Standard Arabic depending on the brand and audience. Arabic is planned as its own stream with its own ideas, not a translation of the English calendar.
Expect the first three months to be about finding what works: which formats, topics and creators your audience responds to. Paid amplification of proven posts usually shows results sooner than organic growth. We report enquiries from the first month, so you can see the trend rather than wait for a big reveal.
Yes, within agreed working hours and in both languages. Product questions are answered from an approved knowledge base, sales enquiries go to WhatsApp or your CRM, and complaints go straight to a named person on your team. We don’t offer round-the-clock cover unless it is scoped separately.
No. Social media marketing is the content, community and creator work on your own channels. Meta ads are paid campaigns judged on leads and sales. They work best together: organic posts show which ideas land, and the best ones become ads. We run both from one plan, or either on its own.
Related Services
Works even better with
Every service runs from the same plan and dashboard, so adding one later doesn’t mean starting again.
Social media, content, influencer, email and brand creative for UAE brands, run as one always-on programme in English and Arabic.
- TikTok
- Snapchat
- YouTube
- WhatsApp Business
- Meta Business Suite
- 01Social media managementStrategy, calendars, community and reporting across every channel.
- 02Content marketingGuides, articles and newsletters that rank and get cited by AI.
- 03Influencer and creator marketingVetted UAE and KSA creators, UGC and whitelisted ads.
- 04Email, SMS and WhatsAppLifecycle journeys with recorded consent and working opt-outs.
- 05Brand and creative directionPositioning, tone of voice and a creative system in EN and AR.
- 06Video and motionShort-form video and reels, cut and tested for each platform.
Facebook and Instagram ads for UAE brands, built on Conversions API tracking, weekly creative tests and leads that land in WhatsApp.
- Meta Ads Manager
- Meta Events Manager
- WhatsApp Business
- Google Tag Manager
- GA4
- 01Account audit and rebuildOwnership, Pixel, events, structure and last quarter’s spend reviewed.
- 02Conversions API and signal qualityServer-side events so Meta optimises on real leads and sales.
- 03Advantage+ and campaign structureAdvantage+ sales and leads campaigns, with guardrails where they matter.
- 04Creative testing in English and ArabicNew concepts every week: hooks, UGC, statics and Reels.
- 05Leads into WhatsAppClick-to-WhatsApp and instant forms routed to your team and CRM.
- 06Seasonality and reportingRamadan, Eid, DSF and White Friday planned weeks ahead.
Meta, Google, TikTok, Snapchat, LinkedIn and ChatGPT Ads for UAE and KSA, backed by server-side tracking and weekly testing.
- Google Ads
- Meta Ads Manager
- TikTok Ads Manager
- Snapchat Ads Manager
- LinkedIn Campaign Manager
- Microsoft Advertising
- ChatGPT Ads
- 01Multi-platform media buyingGoogle, Meta, TikTok, Snapchat, LinkedIn and ChatGPT Ads as one portfolio.
- 02Account audit and restructureStructure, bidding and wasted-spend clean-up in the first two weeks.
- 03Tracking foundationServer-side tagging and Conversions APIs so algorithms learn from sales.
- 04Creative strategy and testingWeekly creative testing with UGC, Arabic and platform-native formats.
- 05Landing pagesMessage-matched pages built to convert paid traffic.
- 06Budget, seasonality and reportingRamadan, DSF and White Friday budget plans with weekly reporting.
Get in touch
Let’s build your growth system
The ScaleFieldLab team
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