Growth System · In progress

Caleums

The growth system for a Dubai fine jewellery brand, from positioning and measurement to search, paid social and bespoke orders.

A jewellery brand with a story worth finding. We're building the system that gets it found, and turns interest into orders.

The client: Fine jewellery in 18K gold and diamonds, handcrafted in Dubai, plus bespoke covers for WHOOP fitness trackers.
The challenge: A distinctive product and story, but growth ran on word of mouth and channels working on their own.

The system

What we’re building, layer by layer

3 of 6 layers underway

In build order

01Growth strategyPositioning and planThe WHOOP edit, diamonds and bespoke as three ways in.Building
02Marketing technologyMeasurement on real ordersGA4, server-side tagging and conversion APIs on Shopify.Building
03Web design & developmentA store for high-value ordersTrust, instalments and a clear path for made-to-order.Building
04SEO & GEOFound for what people searchWHOOP covers, diamonds and bespoke in Dubai.Next
05Performance marketingPaid social on proven creativeMeta and TikTok judged on orders.Next
06Digital marketingContent and communityCraft, the constellation story and WHOOP styling.Next

Ongoing

Recognise the problem?

Every fashion business has its own numbers, but the first moves rarely change. Here is how it would start.

Step 1A 30-minute callYou bring the number that matters. We tell you plainly whether we can move it, and if we are the wrong team, who is.
Step 2Growth & Tracking AuditFixed fee, AED 7,500, ten working days. We check tracking, accounts and funnel, then hand you a ranked plan you keep either way.
Step 3First experiment in 14 daysClean data first, then one test with a success metric and a deadline. Weekly numbers from then on.

Services in this engagement